Take what you need.
No email required on most.
The resources below are genuinely free. Some are ours — the eBook, the cost breakdown, the audit tool. Others are vetted third-party tools we use and recommend. Either way, no hidden MailerLite traps, no fake lead magnets.
Grab a free resource
Click any card to open the resource. Coming-soon items can be reserved — we'll email you the moment they go live.
Top 10 Things Every Contractor Website Needs to Rank
A brand-new, no-fluff eBook covering the exact page structure, NAP consistency, map-stack setup, and the 50 major social + directory platforms that actually move the organic-ranking needle on Google, Bing & Yahoo.
Behind the Scenes — What Websites Really Cost
The real, itemized cost breakdown of a contractor website: DIY, outsourced to a freelancer, hiring a traditional agency, and the Rek & Rek System side-by-side — so you can see exactly where your money goes.
Free Website SEO & Keyword Audit
Enter your site URL and get an honest, plain-English audit powered by our Rekenrek System — covers indexing, NAP, core SEO tags, backlink posture, and the top 3 things to fix first.
Free Contractor Accounting — Zoho Books
Our recommended free accounting, invoicing, and estimating tool for small contractors and sole proprietors. Genuinely free tier, U.S.-supported, and integrates with your website intake forms.
Free Social Media Manager — Buffer Free Plan
Schedule and manage Facebook, Instagram, LinkedIn, and X posts from one dashboard. Free forever tier handles up to 3 channels — plenty for most local contractors who just need to stay visible.
Free Project Management Stack
A curated shortlist of the 3 free project-management tools we actually recommend — Monday.com, ClickUp, and Trello — with honest use-cases, trade-offs, and links to sign up free.
Local Map Stack Checklist
The exact list of 50 directories, map listings, and social channels your contractor business needs to claim for consistent NAP signals and organic local rankings. Free download, no email required.
100 Contractor Offers Playbook
A ready-to-use playbook of 100 proven marketing offers for contractors — lead generators, seasonal campaigns, reactivation moves, and upsells you can swipe today.
Free tools are great. A built system is better.
When you're ready to stop patching and start ranking, the Rek & Rek build framework ships a fully branded contractor website + local SEO foundation in as little as 72 hours. Every freebie on this page is baked into the system by default.
- Built-in NAP map stack across 50+ directories
- On-page SEO baked in — no plugins, no bolt-ons
- Schema.org markup for service-area businesses
- Mobile-first, Core Web Vitals green out of the box
- Direct lead routing to your email + SMS (optional)
- Domain ownership transferred to you — always